clueQuest: IAMAI | Review

IAMAI Review | MM7 has retreated to one of our safe houses after being attacked by an unidentified assailant. Your objective is to reach MM7, prevent a system-wide breach, and capture the rogue AI threatening the world’s online safety. Word of caution: our intel suggests the AI is evolving fast, and it may not remain contained for long.

Date Played: December 2025, January 2026
Time Taken: 56 Minutes
Number of Players: 6
Difficulty: Moderate

clueQuest opening a new room in London is incredibly exciting news. Not just for Londoners, but escape room enthusiasts the country (and world) over. The venue has, for a long time, been a staple “one of the very best” in the capital. Being consistently good, family friendly and a stone’s throw from Kings Cross makes it the ideal recommendation for just about everyone. So I’m glad I have yet another game from the clueQuest team to recommend… And what a game it is too!

Apparently I was so excited by the new game opening, I played it twice within a single month!

Okay, okay that’s not quite the reason I played it twice. I first played it as part of a birthday party with a group of friends who had booked two slots back to back. This was in December, shortly after it’s opening. Then, in January a press event was organised and I was invite to try out the room. Having already played it, I thought I’d come along anyway to take part but with a step back, instead focusing more on the decor of the room, and exploring the space, and hopping into puzzles I didn’t get to experience first hand when I played it in December. In all, there was enough in the room I didn’t feel like I was missing out the second time playing. The two experiences were great in different ways and I was surprised by how much I got out of it the second time round.

But wait, I’m getting ahead of myself- this isn’t one of those recipe sites you have to scroll pages to find what you’re actually looking for. Let’s get into it and talk about exactly what IAMAI.

IAMAI is the palidromic puzzle room clueQuest have built in a space that used to be (and still can be) used as a meeting or function room. It’s a single-room experience that relies heavily and creatively on projection mapping across it’s many modules and panels around the space. So many in fact, the game features 12 projectors and over 300 meters of LED strips. Which, in a space as small as it is, is a really impressive feat.

Speaking of space, the room can fit up to 8 players comfortably. Each area of the escape room is fairly ‘modular’ in that it sits in it’s own designated area and may be used multiple times in multiple ways. When you first go in, the room hides its’ secrets well, but over the course of the game how you use the space becomes more apparent as things appear, screens change, and lighting subtly hints you on the right path. It’s also got some nifty animatronic technology and several other ‘show stopper’ moments that make this a really standout experience.

The story follows a rogue AI threatening the world’s online safety. With all clueQuest games I’m never 100% sure on what is happening with the story, but I was very glad to see Mr. and Mrs. Q, and their arch nemesis Professor Blacksheep return. Hearing Mr Q’s voice was a shot of nostalgia from playing all the at-home games during lockdown, I didn’t even know I was missing in my life. Similarly, the use of AI felt topical. Like, heck yeah I want to take down a rogue AI?! ChatGPT you can absolutely suck it, and I mean that.

But where IAMAI really shines is in it’s puzzles! Normally when I write reviews, unless I played as a team of 2 (or even a team of 1) there’s probably some puzzle or moment I didn’t actually experience myself. The bigger the escape room, the more people branch off and solve things separately, and I think you have to take that with a pinch of salt. I guess that’s the best reason to have a friends debrief in the pub after, eh? But having played IAMAI twice I’m fairly sure I’ve experienced every puzzle in the game and… Damn! They’re good. I really enjoyed every single one of them in this game. They were all so tactile and lovingly created. Every rotating dial, every node, every painted surface… This game wasn’t just a beauty to behold, but also to play.

Being heavy on projection mapping, there were a lot of puzzle interactions that involved screens and physical movement. Not a single padlock in sight, just creative digital puzzles which can be switched on and off and, I presume, tweaked if needed. Additionally, there were a great many things I’d never seen in any escape room ever, and a few things I’d seen outside of the escape room world but that were applied to puzzles in creative ways. I mean who knew [REDACTED] could be used for a puzzle like that?! Cool! Equally, I mentioned animatronics earlier on, but even this wasn’t wasted on a flashy gimmick. This particular item was weaved into a complex, multi-step puzzle in a delightful way.

The puzzles were, in short, excellent. Despite it’s high-tech flashiness, this whole room had a degree of charm that has become a staple of a clueQuest game and a delight to experience first-hand.

IAMAI – The Verdict

Even before being invited to play on a special press day, I knew this was going to be a five star room for me. The first time I experienced it it was just so charming, so creative, and such a nice space to be in. It’s got a good balance of puzzles and story, with a great physical space to boot. I mean the lighting alone! Can the person at clueQuest who handles lighting come and install something this cool in my apartment? It’s *chefs kiss*

In terms of accessibility, the room was physically large enough to accomodate someone with limited mobility – but there are a few steps to ascend before getting into the space. And a quick note on the audio levels, it was occasionally hard to hear some of the sound cues in the game, but these cues were mostly narrative and not integral to a puzzle’s solve.

Overall, this is one of my new favourite games in the UK, and not to be missed if you’re passing through London. For it’s innovative use of projection mapping, and some really clever puzzle moments with the technology, I’m also awarding this the “WOW Award”, as one of the more innovative rooms I’ve played.

IAMAI can be booked in London by heading to clueQuest’s website here.

Note: I played this game twice. Once as a regular paid player, and twice for free as part of a press event with other reviewers and bloggers.
This review is primarily based on my experience the first time, and the second time I was able to take a step back and appreciate the room more. This has not affected the content of the review.