The Haunted Toy Store Review | An abandoned toy store looms over an otherwise charming village. People tell stories of weird noises and strange happenings, toys found in odd places and children going missing. Nobody has been brave enough to attempt to solve the mysteries of the toy store that is, until you…
Completion Time: 40 minutes
Date Played: 29th October 2021
Party Size: 4
I’ve got a reputation on The Escape Roomer for being a little bit of a scaredy cat… Dark Spaces? Ghosts? Asylums? No thank you.
I listen in horror as Al and Ash chat about all the UK’s scariest games they’ve played and instead ‘reminisce’ about the time I went to the London Dungeon and had to be escorted out because I got too scared and started crying. It would be a funny story if I’d been a child… Only I was 17 at the time!
But when our group committed to playing a scary escape room over Halloween, I figured what the heck – if you can’t get scared witless on Halloween, then when can you? No Escape, bring it on!
A Hauntingly Good Halloween at No Escape
For No Escape’s special Halloween weekend, we went for what sounded like the least scary game they run: The Haunted Toy Store. Somehow ghosts feel more manageable than walking into a blood splattered cutting floor- which made being greeted at the entrance by a terrifying butcher in full character, sporting a human ear necklace all the more chilling.
For one weekend only in 2021, each of No Escape’s escape rooms at both of their London sites had a live actor in the room with the teams. It’s important to note that normally, their rooms are not live actor rooms, but given the circumstances I think The Haunted Toy Store was vastly improved with the presence of a creepy clown throwing red herrings our way. The creepy clown was an actor, Nicole, and just outside the room our games master was Holly.
We resolved to enter the room and pretend as if we wouldn’t be scared and in the end I think we made the right decision. I think without the live actor the room itself would have been fairly average and not too scary- but if you’re into creepy cursed dolls and children’s toys coming to life, then you’ll probably enjoy it all the same! No jump scares in the original, but plenty in the Halloween special! So a huge shout out to Holly and Nicole for that!
Pitch Black… Cackling Laughter
We began our briefing being told that this was a mysterious toy shop. The day before a boy had come into the room and cut himself quite badly, but when they’d returned to clean it up all the blood had mysteriously disappeared. Creepily, so had the boy – not a trace of him since.
The doors then swung open and we were in pitch darkness. As cackling laughter rose out of the corner, we quickly realised we were not alone! Our first actor interaction began in this room, which I feverishly tried to ignore, rushing past them to start busying myself with anything else. A word of warning: It’s quite hard to try to look for a light switch when you have your eyes closed.
From here, we were off to a flying start. The Haunted Toy Store is essentially a two-room escape room that pretty much looks and feels exactly like a toy shop from everyone’s worst nightmare. Plenty of dolls staring out at you from shelves, and plenty of toys that have had heads and limbs ripped off. So many distorted faces, dark corners and eerie sounds!
How did we escape the Haunted Toy Store?
The puzzles in this escape room were fairly straightforward and we managed to escape with a respectable time that put us right at the top of the Halloween leader board. I’d probably pitch the general puzzles at an easier-than-average level, but that’s not to say we didn’t get immensely stuck from time to time! No sir. The presence of a creepy clown made it all the harder.
There was a bit of searching and finding, plenty of children’s toys, some of which had clues and others were just for display, as well dials to turn, things to count and a few 3 and 4 digit codes. This all led to a meta puzzle which combined lots of the room and took us the longest to get right! There were also a few red herrings in the game which are usually a no-no in escape rooms, but we all felt they worked pretty well in a room like this. Red herrings can go a long way to building up atmosphere and forcing you to spread out (and away from the safety of numbers!)
Over the course of The Haunted Toy Store we asked for two hints. One of these was delivered via a screen in the room, and the other was given by the live actor in the room. Since this room is not usually available with a live actor, I don’t mind telling you that she had us all holding hands and singing ring-a-ring-a-roses followed by lots of screaming in order to receive the clue. I still have nightmares!
Overall, we had a lot of fun! We screamed quite a few times – but thankfully not as many as the butcher room next door to us, so I think we made the right choice!
There are a few ‘meh’ reviews of the company and the room out there, and I can see that without a live actor it probably wouldn’t appeal to hardcore enthusiasts as much. We were there for a good time, a couple of screams, and that’s exactly what we got – so no complaints.
For the special Halloween edition, we paid £35 per ticket which is also fairly expensive, even for London, but we’d still recommend the experience for the right team. Especially at Halloween.
The Haunted toy Store can be booked on No Escape’s website here. Please note, this review is of their special Halloween version of the room available from the 28th – 31st of October 2021. This involved a live actor in the room, which is not typically available.